Course curriculum
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1
INTRO: Are you ready to fall in love with LinkedIn?
- What will you learn on this course?
- A quick tip before you edit your profile
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2
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3
MODULE ONE: Build your personal brand
- How to edit your LinkedIn profile
- The five golden rules of the perfect profile photo
- Add your profile photo
- How to find the right LinkedIn keywords for your profile
- Find your LinkedIn keywords
- How to write a LinkedIn headline that will get you found by the right people
- Write your LinkedIn headline
- How to write a killer LinkedIn summary
- Write your LinkedIn Summary
- How to write your experience section
- How to use skills and endorsements to appeal to the right employers
- Complete your skills section
- How to get LinkedIn All-Star Status
- Check your LinkedIn All-Star Status
- How to hide your connections so no one else can see them
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4
MODULE TWO: Grow your connections and network
- 20 ways to make your LinkedIn profile unmissable
- Promote your profile checklist
- How to turn your LinkedIn profile into a PDF
- How to check and change your privacy settings
- How to create a bespoke URL
- How to set up a job search on LinkedIn
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5
MODULE THREE: Use LinkedIn to promote your brand and sell
- Why invest time in your company page?
- Six questions you need to answer before using LinkedIn for business
- How to set up your company page
- How to edit your company page details
- How to use your company page
- How to create a showcase page
- How to edit your showcase page
- How to share an update from your company page
- Five sales strategies that work on LinkedIn
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6
MODULE FOUR: Establish yourself as an influencer on LinkedIn
- Why LinkedIn is the perfect platform to establish yourself as an influencer
- An easy, six-step guide to finding and sharing content on LinkedIn
- How often should you post on LinkedIn? And WHAT should you post?
- How to write and publish articles on LinkedIn
- How to write an article on LinkedIn
- How to get your LinkedIn posts seen by as many people as possible
- Social media sharer cheat sheet
- Social media timetable
- Takeaway exercises - what can you do next?
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7
BONUS RESOURCES
- Some tips and tools to help you
- A quick guide to writing brilliant status updates
- 22 brilliant LinkedIn summaries to inspire you
- LinkedIn summary builder
Pricing options
Explain how different pricing options might be valuable to different segments of your audience.
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£249.00
Regular price